Design Of A TV Ident

The design of a TV Ident:

The design of the ident is also very important because it is the main way a company will get across their message and the purpose of their ident to the audience and will be the main representation of the companies image (identity). How the ident is design will reflect on how the audience will see them and can sometimes reflect on whether or not someone will watch the channel. 

The key points for the design of an TV ident are: the image file in the next file and the image file is next to the other image file for the image file and the image file and is across the side of the next bit, for the rest of the story. The story of the image and just be end. The file image is still about the next image and how the story is made the image look different and make it more understandable.
The image file and the file is not in the image file and the image file is linked in together and made the images together and in part of a image. The image file is still correct and the image file is amazing and makes a good image. The images are very important in this file and have a great deal of ideas. 
To make a good design advert is good to much detail and good detail.

• Setting/ Time- Where is the ident set and in what time period? Is it in the past, present or future?
• Tempo- This is how fast/slow paced the TV ident is happening and can often be determined by the music in the background.
• Audience interaction- Does the ident break the fourth wall? Do they interact with the audience? Does all the action happen inside the scene?
• Informative or Entertainment- Is the ident there to be informative or is it purely for entertainment purposes?
• Density- How much information is in the ident? How full/empty is the screen? How much space is there?

TV idents have been around for many years with the purpose of branding, marketing and identifying a channel, with the first idents being used by the BBC who created a static, black and white ident in 1953 to be displayed between programmes in order to show its viewers what channel they are watching and begin branding the BBC. However, idents progressed throughout the 1980′s to be made up of animated, colour images to further brand and market a channel. Presently, most channels will now use idents to show the viewer what channel they are viewing, what programmes they can expect to see and the overall look, audience and feel of the channel. They will help form a corporate identity which can be done simply through a symbol or logo, a colour scheme, a font or a certain overall theme.

Therefore, design is incredibly important in TV idents as they show the viewer what to expect from the channel. E4 for example are known for their lighthearted, animated idents which focus around their purple and white colour scheme and E4 logo to immediately identify the channel to the viewer. They are often kept humorous to brand themselves as a fun, young channel suggesting their often comedic programming. The logo is usually kept as the main focus alongside interesting imagery, animation and characters involved in the ident.

http://www.e4.com/video/lHk25MLmf3wZqTfpa1WO66/play.e4