Music videos are a very important part of the industry of
music because they serve a lot of purposes in the industry. They advertise the
artists songs to the market and they
show off their new songs. They represent the record company that is linked to
the artist and the company that the artist is signed too. It is a good
marketing tool for them.
Music videos are mainly used to be viewed online across the
whole word – and on TV for the artist’s fans and viewers to screen their new
songs on a music video – it brands their song. The record company also gets
involved with this. The music videos increase for that the artists are bringing
out because more people have viewed it online and watched them being played
online. This means that the viewers can understand more about the artist and
what the artist music is like and understand what the rest of the album is like
and how the album is going to be made and what kind of music is going to be
played on the album.
In music videos the artist is normally in it – and they are
normally the main focus and have a great amount of close ups and establishing
shots to show the audience where they are in the music video and how important
they are to the song and have a great deal of choice and involved in the music
video just as much as everyone else. They must normally be in the music video
because the viewers need to know who the artist is and it is important that
they know this because they need to make sure they know the artist and who the
singer actually is. Music videos are an excellent way for a musician or singer
to make a business. I
ARTISTS APPEARING IN MUSIC VIDEO:
http://www.youtube.com/watch?v=My2FRPA3Gf8
– In this music video of Miley Cyrus – Wrecking Ball. This is a song that is
only focused on her, it has many close ups. This makes her link well with the
audience and has a great deal of emotion towards the audience – she can make a
connection with the audience with these close ups. You can see her facial expressions
with the good camera shots. This helps her promote herself and shows you her
kind of music. You can also see that she is making a amazing connection with
her music. http://www.youtube.com/watch?v=o_v9MY_FMcw
In this song Best Song Ever – One Direction. They also are very focused on in
this music video –there are only little parts when background dancers/people
are viewed in the music video and only have a certain time in the music video. This
shows that the artists have a very strong connection with the music and the
listeners and their fans. It is important for the the artist to appear in the
video because… it represents them as a person and it shows the audience what
they are going to be watching for the rest of the video.
When the song carrys on whole way through:
http://www.youtube.com/watch?v=2GADx4Hy-Gg
this song for You Make Me – Aviici. This is a very good example because it has
the song the whole way through the music video this makes the music video and
the song link really well together and they have a good connection together and
this is showed really well in the music video they link really well together
and have a great connection and the music laying the whole way through makes
the music video more interesting to watch and get involved in. Give another
example of this technique. Then explain why this technique is used.
Artists normally lip sing in a music video:
In Pink’s song ‘Just Give Me A reason’ she lip-synchs the
whole way through her music video music this is how they make a good music
video. It creates an image that they are actually singing the song in the video
– which shows how they are as a artist. This helps to show who the actual
artist is. Another person who does this is Rihanna in a lot of her music videos
this gives across that a lot of artists do this in their music video’s which
shows their identities and has a good clear idea about them. http://www.youtube.com/watch?v=OpQFFLBMEPI
– and the other video for my evidence: http://www.youtube.com/watch?v=lWA2pjMjpBs It is important for the artist to lip-sync in the video
because… they have a lot of different ideas and It is important because people
can then understand what they are saying and understand the singing side of it.
The artist will
perform throughout the video, either dancing, playing instruments or gesturing.
http://www.youtube.com/watch?v=CGyEd0aKWZE
In this video there are multiple clips throughout the video that Ellie Goulding
is performing and singing the song. This shows that the fact that the singer
can actually perform live which massively helps their artist analysis and helps
them in future reference. Give another example of someone dancing or a band
playing in the video clip and explain why it is important. In Katy Perrys
Song/Music Video: ROAR. She is performing throughout the video because she is
expressing her feelings through this music video and has a lot of different
ideas in her music and expresses them through her performance and singing.
The video will usually have 3 or more
different locations, which may change with each verse/chorus
http://www.youtube.com/watch?v=Bg59q4puhmg
http://www.youtube.com/watch?v=Bg59q4puhmg
In this videos there are multiple
locations that the video is shot in, in this video Avril Levinge uses a lot of
different locations in this video because she’s showing her emotions towards
someone and wants to tell them how she feels towards them and she does this by
using different locations. Explain exact6ly what the locations are. Give
another video as an example. Explain that location changes are important
because they stop ‘viewer fatigue’. (A fancy way of saying the viewer doesn’t
get bored.) The different locations in
this video are good because it shows that the viewers aren’t going to get bored
of looking at the same thing throughout the whole music video this is good
because they are going to keep getting a lot of viewers which is good for the
artist and will keep up a good reputation for them and will keep uping there
views.
The costumes will
match the locations and will often change when they change.
http://www.youtube.com/watch?v=qMxX-QOV9tI – This video of Jessie J shows this a lot because it has a different outfit change for a lot of the different camera shots – and different locations in the music video this helps out the musician because it shows their identity and shows what they are interested in and what they want to look like for it. Give another example of costume changes. Explain how the costumes will represent the artist in a certain way which is important ot their marketing. Costumes are very much so linked in with the style of the song and the music video which is important because it then expresses the feeling off the artist and what they are singing about in the music video and how they are going to feel towards the singing and the performing.
http://www.youtube.com/watch?v=qMxX-QOV9tI – This video of Jessie J shows this a lot because it has a different outfit change for a lot of the different camera shots – and different locations in the music video this helps out the musician because it shows their identity and shows what they are interested in and what they want to look like for it. Give another example of costume changes. Explain how the costumes will represent the artist in a certain way which is important ot their marketing. Costumes are very much so linked in with the style of the song and the music video which is important because it then expresses the feeling off the artist and what they are singing about in the music video and how they are going to feel towards the singing and the performing.
There will usually
be sections of the video that are filmed in a studio, most often the
performance parts.
http://www.youtube.com/watch?v=KV2ssT8lzj8
http://www.youtube.com/watch?v=KV2ssT8lzj8
In this video Lil Wayne and
Eminem appear in a scene with a black background and smoke on the floor, this
would have been a purpose built set for the music video, which gives a
professional appearance. http://www.youtube.com/watch?v=KII1ruAfvsg
Take That had parts of this video filmed in a purpose built recording studio.
Explain why studios are often used.studios are often used because they create a
good effect on certain music videos – I think it is effective when artists are
performing in studios because it makes a good effect and has a lot of different
ideas that can be used with the music video and make the video different from the othr music video. The ones we use have a different music video because
The video will
usually contain some kind of narrative, often intercut with performance shots.
http://www.youtube.com/watch?v=KsxSxF3JKeU this music video ‘Who’s Laughing Now’ – is a music video sung and performed by Jessie J – this has a story line about Jessie singing about how she got bullied at school and now that she’s famous, all the bullies from school want to be her friend and she’s saying how she’s the one laughing now, because everyone told her that she would never make it. They always bullied her; this kind of music video is excellent because it shows emotion a lot more. Give another example of a narrative video ad explain why narratives are used. Another example of a narrative video is: Story of My Life- One Direction.. this is a narrative because they are showing you their life throughout pictures in the music video(whilst singing about it) this is very effective because they are showing their emotions through song and showing you their life through pictures. People and artists do this because they connect more with their viewers. The viewers have a different persepective of the image. the image of this object
http://www.youtube.com/watch?v=KsxSxF3JKeU this music video ‘Who’s Laughing Now’ – is a music video sung and performed by Jessie J – this has a story line about Jessie singing about how she got bullied at school and now that she’s famous, all the bullies from school want to be her friend and she’s saying how she’s the one laughing now, because everyone told her that she would never make it. They always bullied her; this kind of music video is excellent because it shows emotion a lot more. Give another example of a narrative video ad explain why narratives are used. Another example of a narrative video is: Story of My Life- One Direction.. this is a narrative because they are showing you their life throughout pictures in the music video(whilst singing about it) this is very effective because they are showing their emotions through song and showing you their life through pictures. People and artists do this because they connect more with their viewers. The viewers have a different persepective of the image. the image of this object
The video will
contain a range of camera movements to create a dynamic look (energy) most
often tracks, cranes and whip pans.
http://www.youtube.com/watch?v=RbtPXFlZlHg Jason Derulo’s music video has a lot of good detail and good camera movements – this is because he links his dance moves in with his singing movement and has a great deal of different ideas that he expresses in his dancing and he also links this together with his music and creates a lot of different ideas about the music video and has a good idea about the emotion towards the camera. http://www.youtube.com/watch?v=Ys7-6_t7OEQ beauty and a beat contain hand held camera movement from the singer as he moves creating a home-made video feel. This differs from most music videos and gives an original look to the video.
http://www.youtube.com/watch?v=RbtPXFlZlHg Jason Derulo’s music video has a lot of good detail and good camera movements – this is because he links his dance moves in with his singing movement and has a great deal of different ideas that he expresses in his dancing and he also links this together with his music and creates a lot of different ideas about the music video and has a good idea about the emotion towards the camera. http://www.youtube.com/watch?v=Ys7-6_t7OEQ beauty and a beat contain hand held camera movement from the singer as he moves creating a home-made video feel. This differs from most music videos and gives an original look to the video.
The video will use
mostly close ups for the lip-synch, mid/long shots for performance and extreme
close ups for cutaways.
http://www.youtube.com/watch?v=o_1aF54DO60 Lana Del Rey
http://www.youtube.com/watch?v=FHp2KgyQUFk Beyonce
the shot distances it goes close up when they are singing especially when the song is going to be emotional this gives off amazing feel and makes you really feel how the singer is feeling and how they are feeling whilst they are singing the song and have a amazing idea about the song and what it is about – the music depends on the person as well because it has loads of different ideas about different camera shots in the music video.
http://www.youtube.com/watch?v=o_1aF54DO60 Lana Del Rey
http://www.youtube.com/watch?v=FHp2KgyQUFk Beyonce
the shot distances it goes close up when they are singing especially when the song is going to be emotional this gives off amazing feel and makes you really feel how the singer is feeling and how they are feeling whilst they are singing the song and have a amazing idea about the song and what it is about – the music depends on the person as well because it has loads of different ideas about different camera shots in the music video.
The video may
often use high angles to create a vulnerable look, or low angles to create a
dominant or powerful look.
There will be a
wide range of different shot types/angles in each location to allow for dynamic
and non-repetitive editing.
http://www.youtube.com/watch?v=OZLUa8JUR18 Lil Wayne
http://www.youtube.com/watch?v=bnVUHWCynig Beyonce
both if these videos use multiple camera shots and angles and progress through the video, this stops the editing from being repetitive the camera shots have various different ideas for the many different camera shots, and they have different locations for each camera shot and this is shown by the emotion and different camera shots that are involved in the music video, both of these music videos above are a great example about different shot types and angles.
http://www.youtube.com/watch?v=OZLUa8JUR18 Lil Wayne
http://www.youtube.com/watch?v=bnVUHWCynig Beyonce
both if these videos use multiple camera shots and angles and progress through the video, this stops the editing from being repetitive the camera shots have various different ideas for the many different camera shots, and they have different locations for each camera shot and this is shown by the emotion and different camera shots that are involved in the music video, both of these music videos above are a great example about different shot types and angles.
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