Article on research

Article

Being the media researcher that I am, I conduct primary, secondary,  qualitative and quantitative research.  It is important to conduct research so that you can accurately target an audience. My most recent that I had was to complete audience, market and production research for a music video. This was an interesting job for me to have and I learnt a lot of new things.

Audience research: this is when we do research into our target audience. It is important to do this because you need to understand what your target audience want and how they want things to be. This is important because we need to understand our audience so that we can target them directly for our music/video. Doing research into your audience is the most important part of doing research because it relates back to most of the work. Primary and quantitative research is important and this involves questionnaires to find out the likes and dislikes and we will also need to build a audience profile in this case. Qualitative research a good idea to find out information would be doing vox pops videos to find out the audiences interests then we will have a lot of information about our audience, allowing us to create a audience profile.

Market research: this is when we do research into existing products and competitors this is extremely important because we need to know who we are competing with and how we can maximise the audience. We have to decide the best way for this research to be complete. For the primary it would be the best to do focus groups to find out viewing habits, secondary would be reading you tube comments/forums for the best outcome and another secondary would be look at existing videos for conventions. Overall, market research gives us a clear idea of the current market.

Production research: this is when research into how to actually produce the video and why it is important because it allows us to be well organised and therefore save money during the production. Quantitative research would be looking at the budget we have for this certain part of the research. Then the primary would be the location and what we have ready for this location and how we are going to be using it. Primary research for looking at the personnel and the interviews for the rest of the interview and the media, which will be involved.  We will have to have the props costume and actors organised to do so also.